Municipalities in Central Istria started organizing noodle competitions - makarunijada - a few years ago, where the owners of various rural tourism farms try to outdo each other in making pljukanci and other types of traditional noodles. Pljukanci with various meat or cheese sauces have become the trademark of rural Istrian cooking, and makarunijada help in branding the region.
Click on the photo below to see what Nezavisna istarska televizija says about the recent makarunijada in the town of Žminj:

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